Car-Freshner Corporation

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About Us

CAR-FRESHNER Corporation is the global leader in automotive air fresheners. We are headquartered in Watertown, New York, USA, but export worldwide.

Our History

Over 60 years ago, a milk truck driver in northern New York complained to Julius Sämann, a local scientist, about the smell of spilled milk. Sämann had lived in the Canadian pine forests extracting aromatic oils. He went to work and, using exceptional fragrances on specialty material, soon invented the first automotive air freshener. He drew the abstract evergreen shape and gave it the brand name CAR-FRESHNER.

These “LITTLE TREES” proved to be an efficient, high-quality solution to a common problem, and soon were flying off of shelves. Orders started rolling in from all over the country and quickly gained a strong international following. Julius’ pioneering product has become a global symbol of freshness and quality.


CAR-FRESHNER Corporation continues to meet consumer demand for freshness by offering a number of different air care products across several brands.

Our iconic LITTLE TREES air fresheners have appeared in countless movies and television shows. More popular than ever, they are available in almost 60 fresh fragrances and eye-catching designs. Black Ice remains our best-selling fragrance, followed by classics like Royal Pine, Vanillaroma, and New Car Scent.

All LITTLE TREES air fresheners are made in of our two United States factories located in either Watertown, New York or DeWitt, Iowa. In Europe, Trees are branded ARBRE MAGIQUE and WUNDER-BAUM, and are made in affiliated factories in Italy, Sweden, or Switzerland.

In 2013 we launched PERK, a new brand designed to wake up your space. The innovative technologies and contemporary designs offer fresh scents with style. PERK offers five exceptional, long-lasting fragrances exclusive to the brand. For the home, our MONEY HOUSE BLESSING line of aerosols and incense sticks will enhance your surroundings with a variety of exotic fragrances.

We invite you to explore our website to see our full range of automotive air fresheners. From vent options to sprays and everything in between – we have a solution for every air freshening need.

Commitment to Excellence

Julius Sämann was passionate about maintaining the excellent quality of his products. He insisted on rigorous testing and quality control procedures to ensure they consistently met or exceeded his high standards for fragrance, strength, and longevity. CAR-FRESHNER is committed to producing high-quality, long-lasting and affordable products providing the best fragrance experience possible.

Our Products

Contact Us

Mailing Address
CAR-FRESHNER Corporation
21205 Little Tree Drive
Watertown, New York 13601-0719 USA

Telephone Numbers
Toll Free: (315) 788-6250

Web Information
Web Address:

Where to Buy

Coming Soon